Join the TurboTax Twitter Party
Seeing an opening, Intuit quickly jumped into the Twitter battle, launching a TurboTax Twitter ad, as the Web’s social networking fervor turned to Twitter. The banner, born from a deal with Twitter and Google, soothed tax-related stress by streaming live, dynamic, real-time responses to user queries about taxes right from the TurboTax Twitter account itself. ” Tune in and ask questions,” the ad promised. Although it’s unclear how well Twitter’s latest redesigns and updates have affected this campaign, Intuit’s involvement is notable. The two companies had previously worked together on the release of the TaxCut application, which allows users to prepare their own taxes for free online. Now TurboTax has jumped into the Twitter world, too.
So what does TurboTax have to do with Twitter? In the past, the tax preparation and filing process has been somewhat hindered by restrictions surrounding social media. Twitter is notorious for allowing only 140 characters between people, so direct conversation is generally not possible. In some ways, TurboTax’s role was to fill in the blanks in its tweet-friendly nature, which allowed real people to better understand TurboTax and help them get through the filing process.
With this new deal with Twitter, however, Intuit will be able to better monitor the conversations taking place around tax preparation. As we’ve discussed before, Twitter may not be as useful in the long run as other forms of social media, since most likely everyone you follow is following you and probably only a handful of your followers are actually interested in your Tweets. The good news is that TurboTax Twitter members will be chosen at random, based on their location and the amount of time they spend on the site. If a potential client spends five hours a day on Twitter and then looks to TurboTax for their tax preparation needs, they will be randomly chosen to join us. Twitter members will receive tweets from a wide variety of people, including those who are TurboTax clients themselves.
The TurboTax Twitter party will not be held at a specific date and time. Registration for those who wish to join us will open up once the official TurboTax website goes live. We will send an announcement out to our Twitter followers when the registration opens up and it’s a good idea for them to make sure they have all their bases covered. Twitter users will also receive an announcement when the official TurboTax website goes live and will need to update their Twitter page accordingly. All members are encouraged to update their page with important information about the new company and to join us at a special event.
What can I do now that I am a member of TurboTax? One of the best things we can all do as members of Turbo Tax is to be a bit more socially active. The social media aspect of TurboTax is going to be incredibly helpful in this process. If you are tweeting about TurboTax you are sharing information with others who are following the same discussions. As a result, they too will be able to learn how to navigate the social media software and get to know others who are using the software as well. People around tax season will be excited to follow discussions about the latest products and services that TurboTax has to offer.
As you can see, joining the TurboTax Twitter community is very simple. Anyone can register for the program and any questions that individuals may have can be answered right away. Anyone who is unsure about any aspect of their TurboTax account can visit the social media site and get answers to any concerns they may have. As you can see, being involved on a daily basis in the TurboTax Twitter community is beneficial for any individual involved with tax preparation.